Buffer is a software application that helps you schedule posts for social media websites. The company was founded in 2010. The founders are Joel Gascoigne and Leo Widrich. Joel Gascoigne thought of the idea while in Birmingham, United Kingdom. The Chief Executive Officer is Joel Gascoigne. Buffer has over 75,000 customers in 15 countries. Buffer is trusted by an array of brands, including Huckberry, Food52, The Sill, Burrow, Shopify, Stripe, GitHub, Microsoft, Basecamp, Trello, HelpScout, Intercom, Untappd, Business Insider, and The Seattle Times. Buffer has six core values: Default to Transparency, Cultivate positivity, Show gratitude, Practice reflection, Improve consistently, and Act beyond yourself. They currently employ 90 teammates.
Buffer offers three types of pricing packages: Publish, Reply, and Analyze. Under Publish, they have Pro, Premium, and Business plans. The Pro plan is $15 per month and includes 8 social accounts, 100 scheduled posts, and 1 user. The Premium plan is $65 per month and includes 8 social accounts, 2,000 scheduled posts, and 2 users. The Business plan is $99 per month and includes 25 social accounts, 2,000 scheduled posts, and 6 users. Under Reply, there are Pro and Business plans. The Pro plan is $15 per month and includes 3 social accounts, tags, and 30-day reporting. The Business plan is $35 per month and includes 10 social accounts, unlimited automation rules, and advanced reporting. Under Analyze, there are Pro and Premium plans. The Pro plan is $35 per month and includes 8 social accounts, in-dept social analytics, strategy recommendations, and unlimited reports. The Premium plan is $50 per month and includes 10 social accounts, includes story analytics, strategy recommendations, unlimited reports, and report white labeling. Plans are also available in annual billing.
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