Instagram, also referred to as Insta or IG, is a social media photo and video sharing platform. Instagram was created in October of 2010 by Kevin Systrom and Mike Krieger, initially as an application exclusively for iOS devices but an Android version launched 18 months later in April 2012. Also in 2012, Instagram was purchased by Facebook and continued to operate under the Instagram brand. Users may post pictures and videos to the platform via single image or video posts, multi-image posts, or the use of Instagram stories that allow a user to post a series of photos that are shown to followers sequentially for a period of 24 hours.
Instagram accounts are free to users, requiring an email address or phone number to sign up for the site. However, as of 2013 business accounts may purchase ads that will be shown in between other posts in users’ feeds on the site or carousel ads which allow a business to upload a series of up to 5 images that can then be scrolled through by users with the option to add content or a link to purchase. Businesses may choose to use a business account which is free to obtain but may have costs associated with various tools such as advertising and analytics tools.
Accounts with Instagram do not have a cost associated with the account in most cases, but if desired, the accounts can be cancelled at any time. We have gathered some additional information which is included below to assist you in closing or deleting your Instagram account.